Ticket Bundles


Ticket bundles are a fantastic way to encourage more ticket purchases. By offering additional free tickets with a purchase, you create an irresistible value proposition. Remember, while free tickets are abundant, they should be used strategically to incentivise higher ticket sales.


Creating Effective Ticket Bundles


  • Understand Your Objective
    Each bundle should have a clear purpose: to motivate entrants to buy more tickets. For instance, a “Buy 2, Get 1 Free” bundle can double the likelihood of a single-ticket purchase.

  • Align with Prize Value
    Consider the prize`s appeal. For high-value prizes, larger bundles (e.g., “Buy 50, Get 100 Free”) can be very enticing. Conversely, for smaller prizes, smaller bundles might be more appropriate.

  • Immediate Profitability
    Create a sense of urgency by setting a short expiry date (1-3 days) for your bundles. This tactic encourages prompt action. Plus, you can always add new bundles once your previous ones expire..

  • Offer Variety
    You can have up to four different bundles at any time. Diversify your offerings to appeal to different types of entrants. For example, alongside a “Buy 10, Get 20 Free” offer, consider a smaller “Buy 5, Get 3 Free” bundle.

  • Increase the Incentive
    When offering multiple ticket bundles (up to four), it`s crucial to make higher purchase bundles more enticing. This can be achieved by increasing the ratio of free tickets in these bundles.For example, a basic bundle might be “Buy 2, Get 1 Free”. However, for higher purchase bundles, increase the incentive significantly. A more appealing offer could be “Buy 10, Get 15 Free”. This strategy ensures that the value proposition grows with the quantity purchased, making larger bundles more attractive to entrants.

Importance of the Subject Line

The key is to create a perceptible difference in value between the bundles. This approach encourages entrants to opt for larger purchases, believing they are getting a better deal. It's a win-win: entrants feel they're receiving more value, and you drive higher ticket sales.

Analysing Bundle Campaign Results


An essential aspect of using ticket bundles effectively is tracking the results of each campaign. This data-driven approach allows you to fine-tune your strategy for maximum effectiveness.
Importance of the Subject Line

Data Tracking and Insights


  • Recording Campaign Results:
    Each time you run a ticket bundle campaign, its performance metrics are recorded. This includes data on which bundles are more popular, how many tickets each bundle sold, and the total revenue generated.

  • Comparative Analysis:
    With this data, you can easily compare different campaigns. This comparison lets you identify which bundles are more attractive to your audience and which ones result in higher average revenue per entrant.

  • Understanding Entrant Behaviour:
    By analysing these metrics, you gain valuable insights into your entrants purchasing behaviours. You can see trends, such as whether entrants prefer smaller bundles with fewer free tickets or larger bundles with more generous free ticket offers.

Applying Insights to Future Campaigns


  • Optimising Bundle Offers:
    Use this data to refine your future ticket bundles. For example, if you notice that "Buy 10, Get 15 Free" bundles consistently outperform "Buy 5, Get 3 Free" bundles, you might choose to focus more on larger bundle offers in the future.

  • Customised Strategies:
    The insights can also help in tailoring your bundles to different types of competitions or prize values. If higher-value prizes tend to attract more interest in larger bundles, you can adjust your strategy accordingly.

  • Dynamic Adjustments:
    Continuously monitor and adjust your bundles based on real-time data. This dynamic approach ensures that your offerings remain appealing and effective, adapting to changes in entrant preferences.


By systematically recording and analysing the results of each ticket bundle campaign, you`re not just running promotions; you`re engaging in informed marketing. This approach will not only make your competitions more successful but also provide valuable insights into your audience`s preferences, leading to better decision-making in future promotions.

Remember, data is your ally in crafting successful ticket bundle strategies. Use it wisely to keep your competitions both exciting and profitable!